How it works

Why this page exists

This project is about building a business in public, so it would be odd to hide how the videos themselves are made. They are produced by a custom tool rather than edited by hand. Here is the actual sequence, including the parts that are automated and the parts that are not.

1. Choosing the topic

The tool looks at what the channel has already covered and how those videos actually performed — views, likes and comments pulled back from the channel's own statistics. A topic is then proposed that hasn't been covered and that resembles what has worked rather than what sounds good in theory.

One video is started per day at most. That cap exists so a fault can't turn into a flood.

2. Research and script

The topic is researched, then written up as a package: a title, an opening hook, the script itself, a description, keywords, and a shot list describing what should be on screen for each section.

3. A safety review

Before anything is produced, the draft is checked against the rules this project sets for itself: no invented earnings figures, no fabricated screenshots, no claims that can't be backed by the real numbers. A draft that fails this check does not proceed.

4. Voiceover, visuals, render

The script is read aloud by a synthetic voice, stock footage and images are gathered for the shot list, and the pieces are assembled into a finished video file. Nothing here touches any social platform — it all happens on the project's own machines.

5. The approval gate

This is the part that matters. The finished video stops here and waits. A person reviews it and approves it explicitly — once for the voiceover, and separately for publishing. Neither approval is automatic, and neither can be given by the software.

Plenty of videos never get past this point. That is the gate working.

6. Publishing

Only after a person approves does anything leave the building:

• YouTube — the video is uploaded to this project's own channel.
• TikTok — the video is placed in this project's own drafts, where a person writes the caption, picks the privacy setting, and decides whether to post it. The tool cannot do any of those things itself. The TikTok integration page explains exactly what it can and cannot reach.

What the tool is not

It is private software for one business. It is not sold, not licensed, and not available to anyone else. It has no users other than the person who runs this project, no sign-up, and no way for a third party to connect an account to it. It does not read, collect, or store information about other people's accounts on any platform.

Questions

Happy to answer anything about how this operates: jgivati@gmail.com.